Yen Ong, Group Chief Marketing Officer, ERC Holdings

Speaker Profile:
Yen has a proven track record in various key business development &marketing roles involving evolution and change management. Her pilot rolesin various media organisations of Cable TV (Singapore Cable Vision), Regional TV (MTV), Internet Advertising (China.com) and Digital Music (Soundbuzz & Motorola) at their nascent stages is a testimonial of her experience and expertise of driving businesses whilst embracing new technology. Her acumen and passion are evidenced in multiple “first to market” products and projects she has been involved in cutting across from media to digital products. Always pushing the concept of creative solutionism while building strong relationships with customers has translated to dynamic growth for the various companies. Being an ardent believer in change management to stay on top of ever changing economies, her current role as Group Chief Marketing Officer of ERC Holdings sees interesting forays leveraged on her experience.

Company Profile:
ERC Institute (ERCI) was established in 2003 by ERC Holdings (ERC) toprovide education with a difference and raise the bar in education servicesin Singapore. ERC Holdings was founded by a group of successful Asianentrepreneurs in 1999 to cultivate a strong entrepreneurial culture in Asia.ERC Institute is wholly owned by ERC Education Group.

Our primary objective is to groom and mentor a new generation of businessleaders equipped with skills to analyze and solve real world businesschallenges of today.

ERC Holdings and ERCI work closely with government bodies, such as theSingapore Workforce Development Agency (WDA) and Singapore Tourism Board(STB). Up till 2006, ERC Holdings was a “LEAP Partner” of EconomicDevelopment Board (EDB) in appreciation of efforts to accelerate the growthof enterprises and industries in Singapore.

We have produced ideas and leaders that shape the world of business. Ourhands on, market-based approach to business education transforms ourstudents into confident, effective, respected business leaders equipped toanalyze and solve real world business challenges. We bring the market to theclassrooms.

We are ERCI.