Sim Peck Cheng, Executive Financial Planner, AL & Associates

Speaker Profile:
Peck Cheng, a financial planning practitioner for the last 16 years, met with a life-changing event at the age of 32 which changed her perspectives towards life, towards the way she runs her business and towards the way she manages her time. Let us join Peck Cheng in her self-discovery journey since her event, in her role as a Professional, a Mother, a Wife, a Daughter and a Friend.

Company Profile:
Good things happen when unconventional knowledge, in-depth industry experience and competency are fused to create an exceptional financial advisory team.  AL & Associates have one goal in mind: to design a unique wealth management experience for our clients. Imagine the satisfaction when you know that you are making the most out of your financial situation.

Grow your personal net worth without compromising the peace of mind needed to secure your current and future financial needs, knowing that your loved ones will be well taken care of in an adversity.That’s why we’re blending the power of listening and understanding to create objective financial advice & solutions for our clients. We believe this is the best way to empower individuals and businesses and their money. With our client-centric business model, AL & Associates is fundamentally challenging and altering the definition of financial advisory.

Financial planning for ladies
All our consultants started their career working with client from all walks of life. In our engagement with them, we observed that female clients tend to struggle with different fears and frustrations compared to men. They want clarity around their money and their financial strategies. They want to worry less, have more time to do the things they enjoy most, and want a financial consultant who listens to them and understands their unique goals and concerns. As many of our consultants are working mothers who face similar challenges as their female clients, they are in a good position to help them create a healthy relationship with money and use their money to create the life they dream of.For entrepreneurial and professional ladies, we understand that juggling life as a busy professional, wife, mom, and caregiver can be extremely daunting.  With longer life expectancy, women are doing more, and have to take much more into consideration than ever before.

 

Women think differently from men when it comes to goals and aspirations, hence, for financial matters, it becomes so important to work with people who understand them, and be able to provide a sound and prudent guidance on decisions that may impact their financial future.This is why we take an extra effort to know our female clients, so as to better understand their unique situation, goals and aspirations. We ask questions in a comfortable, non-judgmental environment and work closely with them to help get them to where they want to go, because we know it is not just about their money, it is their future.  Our goal is to assure that when we work together with them, they are educated and empowered to be more confident and in control of their financial security.