Affluence PR Pte Ltd

Speaker Profiles:
 

Angela Sim, Director
Angela has 17 years of marketing experience in local and regional business development and marketing.   Prior to starting her own  marketing agency in 2007, Angela was in charge of brand management for high-end lifestyle consumer electronics brands in Singapore and the region.  She was instrumental in the initial success of Nakamichi, Oregon Scientific, General Electric home appliances and Maxell professional tapes in Singapore and the region.  She set up management processes and outlets for the brands and oversaw their marketing and development in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.  

Affluence PR is staffed with a team of 24 ex-MNC marketeers, of which half are mothers under a flexi-work scheme.  To date, the company has devised marketing and public relations strategies for more than 200 companies.  Angela brings her accumulated experience to help SMEs with their go-to-market strategies, to help them get better returns on their marketing investment.  She gladly shares her wealth of industry knowledge with clients and their teams.

Angela holds a Bachelor of Business Administration with a specialisation in Marketing from the National University of Singapore.  She also serves on the board of directors for her alma matar, on the NUS Business School alumni, overseeing the overall marketing direction and branding for the alumni.

 

Company Profile:
Affluence PR is an expert in Public Relations for upscale retail and restaurant establishments in Asia.   Why focus on PR for retail and restaurants?  We believe that retail allows brands to distinguish themselves through the creation of memorable customer experiences. Retail indulges all 5 senses through which we experience the world.  When you work with Affluence PR, our consultants will also advise on these 5 touch points within your outlet, to bring them to a distinctive level for greater impact